What will drive the healthy snack space in 2023?

Better-for-you treats, once a trend, are now an expectation. At the same time, indulgence is considered an important element in supporting emotional well-being. As more people take a proactive approach to holistic wellness, they are increasingly looking for snacks that help them feel good, both mentally and physically.

In fact, data from ADM’s proprietary consumer insights platform, Outside Voice, found that 79% of global consumers believe that supporting their mental wellbeing has a positive effect on their overall wellbeing.

“Snacking can serve as a reward, providing a quick mood boost that can help relieve stress or tension.”said John Powers, director of marketing for ADM’s Snacking and Baked Goods.

“With that in mind, consumers are looking for delicious and nutritious treats that contain ingredients that tie into different areas of wellness.”

Key to 2023

This means that the one size fits all concept is no longer satisfactory. According to FMCG Guru’s 2021 Personalized Nutrition Report, 63% of global consumers seek personalized products to meet their individual nutritional needs.

As such, Powers said, bakery and snack brands that diversify their offerings to focus on need states like energy, immunity and mindset will be well-positioned for success in 2023 and beyond.

sustained energy

African couple cycling energy bar kali9

Photo: Getty Images

Baked goods and snacks enjoyed between meals are often meant to offset hunger or boost energy levels.

“Foods with healthy ingredients, including ancient grains, beans, legumes, nuts, and seeds, can help provide a feeling of fullness without a spike in blood sugar.”said Powers.

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