Trend forecast for 2023: what’s hot and what’s not

Battle Creek-based consultancy JPG Resources has its fingers on the pulse of the industry, from innovation to supply chain, consumer trends, investment and venture capital. By working with a wide variety of brands and industry leaders, the team is uniquely positioned to offer a different perspective from different sides of the business.

BakeryandSnacks sat down with Managing Director Glenn Pappalardo to get a deeper look at what the future holds.

What is a successful product?

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Photo: Getty Images

A successful product is something that responds to a true consumer need in an effective way, and effective is the critical term here… starting with taste and consumer experience: that’s number one. If it is not pleasant to consume, people will not continue to buy it.

Beyond that, there is nutrition. First of all, does it satiate me? But then does it make me feel better? And is it better for me in the long run?

And then there are the portability and convenience aspects. How hard is it to actually consume?

Then, as we radiate even more, there’s the notion of sustainability… so is it good for the world around me? That could be the packaging, recyclability, ingredients, how humans are treated along the way (Fair Trade), and the perception of the company that made the product.

When you can check all of those boxes, and not everyone does, that’s “sort of” the ultimate measure of success (there are plenty of products that don’t check all of those boxes that have been successful). As long as you start with the flavor, and at least one of the others, you have a fighting chance.

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