The meteoric rise of the conscious consumer

According to Délifrance, which produces French-style baked snacks for retail and foodservice customers in more than 100 countries, guilt-free means different things to different people.

It could mean a clean label or an interest in fewer ingredients with stronger provenance.

It could focus on health, covering fortified products or those with added ingredients.

Another aspect to highlight is the increase in consumers suffering from allergies or food intolerances. Still eager for indulgent snacks with baked goods, this cohort has specific needs when it comes to ingredients, though it’s less about guilt-free and more about stress-free treats.

Delifrance feel good 1

important demographic group

With an estimated 1-2% of adults and 5-8% of children now suffering from food allergies and the numbers are expected to rise, these consumers represent a significant part of the snack food market.

Research by Délifrance found that three-quarters of UK consumers with food allergies enjoy bread, 74% enjoy sweet treats such as brownies or cakes, 70% eat pastries such as croissants and pains au chocolat, and 66% enjoy salty treats like cheese twist.

This lawsuit, and the introduction of Natasha’s Law last October, prompted the producer’s report. Try it: Adapting the bakery to meet the needs of food hypersensitive consumers,​ which provides advice on how bakeries can cater to this demographic and still increase profits through choice.

lifting the loaf of bread

The pandemic has particularly increased the need to be more health conscious. In fact, Délifrance data shows that 40% of consumers now want bread with health benefits. Taking the concept further, it also reveals that healthier options could encourage 21% of consumers to eat more bread.

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