India’s largest gift brand FNP (Ferns N Petals) has launched a 3 film campaign featuring popular actress Mithila Palkar and former WWE Superstar The Great Khali. The brand’s latest gifting campaign puts the spotlight on thoughtful gifting, underscoring the effervescent, quirky and playful friendship shared on screen by best friend duo Khali and Mithila, who support each other, encourage each other and help each other out. choose the perfect gift for unique everyday occasions. From luscious birthday cakes, beautifully themed curated gift baskets to exotic flowers, all while scrolling through India’s favorite gifting platform – FNP. The 30-second branded movies have been released through digital channels, OTT platforms, and will be supported by various TV and radio promotions in the coming days.
Produced by Good Morning Films and directed by Afhsan Hussain Shaikh, all 3 films are visually stunning with the unlikely combination of Khali’s large yet gentle presence coupled with Mithila’s quirky, funny and lively personality.
Having pioneered the concept of sending flowers and gifts online in the country, today FNP has become a gift giant, the largest in Asia and not just India, with more than 400 stores and 70% online sales. FNP offers thousands of gift options from fresh flowers, delicious cakes, potted plants, curated gifts and personalized products. FNP is also a pioneer in adding theater and context to gift giving, for example, midnight delivery makes it possible to be the first to wish/surprise your loved ones.
Sai Tota, Head Digital Marketing FNP commented: “With over 8 million satisfied customers, FNP has been the market leader in gifting for over 2 decades. We felt it was time to talk about the great thing about gifting at FNP: the ideal place to buy and send flowers, cakes, gift baskets, personalized gifts and much more to your loved ones.The 3 film campaign aims to establish our main proposals that make millions of consumers come to us every year.After all, some special relationships need a special touch.”
Azazul Haque, CCO, Media.Monks, who conceptualized the campaign, said: “The goal was to establish FNP as a premium gift brand with an emphasis on what sets us apart from any other player in the gift category. Like displaying a variety of unique and exotic flowers and bouquets, a range of premium gifts beyond flowers, and midnight delivery that no other gift brand offers. Special Deals for Special Relationships (Khaas) was the idea that got everyone on the team excited. Then, to make sure the campaign stands out from the clutter, we think the special friendship between The Great Khali and Mithila will not only grab everyone’s attention, but it will also be very endearing. FNP is about strengthening such close special relationships.”
He further added: “The special relationships or #KhaasRishtas displayed in all FNP campaigns aim to be endearing, relatable and yet ‘visually attention-grabbing’, be it the former Anil Kapoor-Janvi Kapoor couple or the visually disturbing couple of The Great Khali and Mithila.. What’s also interesting about the campaign is how the campaign depicts Great Khali as a regular guy with a softer side who is concerned with finding the right gift for his loved ones. .. like everyone else. Mithila plays his friend and helps him solve the typical problems related to gifts through FNP.”
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