In recent years, Houston and its surrounding areas have become a hotspot for Filipino-owned small businesses and franchises.
Houston’s latest addition to the booming economy is the popular Filipino bakery, The Baker’s Son by Valerio, which recently opened to the public.
The owners, Jun and Kathleen Valerio, come from the Valerio family, which owns more than 30 bakeries throughout the West Coast.
Houston is the second The Baker’s Son location to open in the US. The first opened in Jacksonville, Florida in early 2021.
Jun and Kathleen said the decision to open in Houston was an easy one.
“It’s a city we visit frequently. Maganda (beautiful), very diverse, very modern and trendy,” Jun noted. “So why not magbukas ang Baker’s Son for sa mga bata, modern and contemporary na bakery (So Why not open The Baker’s Son, which is modern and contemporary for the young)?”
Jun added that he is proud to carry on the family tradition.
“I’m a third generation baker. Lolo ko, tapos papa ko. Tapos may 5 akong anak. They wanted to try working in a bakery. So nagdecide kami magbukas ng another bakery for sa kanila apart from papa ko. The Baker’s Son is parang tribute to the older generation. How to pave the way for sa pang-apat na generation.”
(My grandfather, then my dad. And then my five children wanted to try working in a bakery. So we decided to open another bakery besides my dad. Baker’s Son is like a tribute to the older generation. Like paving the way for the 4th generation .)
With Christmas just around the corner, the store is gearing up for a busy festive season.
General manager Jeff Valerio said the menu includes recipes that have been tweaked to bring new takes on traditional flavors.
“We are trying to cater to the younger generation and other ethnicities to keep things fresh and exciting,” Valerio shared.
Excited customers filled the store on opening day, eager for a taste of home.
“Matitikman ko for the first time at ang cheese pimiento, angube, siopao, pandesal. Alam mo noman dito sa Texas, bihira ang mga Pilipino bakery. It’s good na nandito na sila sa Texas,” said customer Vicky Quia.
(I’ll be trying their pimento cheese, ube, siopao, pandesal for the first time. You know, here in Texas, it’s rare that you see a Filipino bakery. It’s a good thing they’re here in Texas now.)
The grand opening is scheduled for March 2023, when the full range of products will be available.
As they take orders during the holiday season, they are also preparing to expand their staff for a full operation. Applicants can email [email protected] for job opportunities.