Sweet Joy Brazilian Cafe Coming to Brady Street in Milwaukee

Marcia Joy, who plans to open Sweet Joy Brazilian Cafe on Brady Street, plans to fill it with houseplants to evoke the Amazon. "It is a Brazilian coffee, but it is not limited to Brazilians," she said. "It is an international gate that will welcome everyone." Joy, originally from Brazil, first learned to make chocolate as a hobby while living in Germany.

A Brazilian chocolate maker is opening a cafe on Brady Street that the owner says will be “like a little piece of Brazil.”

Sweet Joy Brazilian Cafe is under construction at 1208 E. Brady St., the former Brewed Cafe, which closed during the pandemic.

Marcia Joy, originally from Brazil, has been making and selling the Brazilian chocolate truffle-like confections called brigadeiros under the Sweet Joy name in Milwaukee since 2014. Now she’s preparing for the next step.

“I’m going to take a chance and see if I can open a coffee shop,” he said.

Plus:Sweet Joy puts a creative spin on beloved Brazilian delicacies

She had been working in restaurants in Delafield and Pewaukee and initially looked for cafeteria space in the suburbs before finding the vacant Brady Street cafeteria. Coincidentally, she had frequented the cafe when her son attended the nearby Tamarack Waldorf School.

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