‘Sugar and Spice and Everything Nice’: Sugar Whipped Opens a Physical Location in Time for the Holiday Season | News, Sports, Jobs




From right, Sugar Whipped co-owners Emily Hooper and Danie Armstrong wait for new customers Liz Janelle of Shepherdstown and Juliana Buchinsky of Martinsburg on the bakery’s opening day. tabitha johnston

SHEPHERDSTOWN — Sugar Whipped opened the doors to its new physical location in downtown Shepherdstown on Saturday morning. And, as expected with a name like “Whipped Sugar,” the bakery was filled with sweet treats, ranging from gourmet cookies to cupcakes and cakes garnished with icing.

Located at 104 South King Street, the bakery is owned and operated by Danie Armstrong, who has been running the business in a catering capacity, since returning to Jefferson County, after closing her first physical bakery location at 307 West Washington Street. in Charles Town a few years ago.

“We have been in business for 12 years” Armstrong, who is the mother of three children, two of whom are students at Shepherd University. “We were in Charles Town and I closed it to go to Europe and I just came back from Europe last year so I was there for a while.

According to Armstrong, her family’s move to Europe was so her husband could take advantage of a job opportunity there.

I had to close to go [there]I didn’t have many options. But it was great to go and learn – I learned a lot about European baked goods, bread and pastries there, so it’s nice to bring those [skills] back home!” Armstrong said, noting that elements of that experience are now present in their baked goods.

Customers line up to buy cookies, cupcakes and whoopie pies on the opening day of Sugar Whipped in Shepherdstown. tabitha johnston

Armstrong’s decision to expand his business once again by opening a second physical location was cemented a few months ago, when Armstrong and his new co-owner, Emily Hooper, found their current location. Hooper, as many longtime Shepherdstown residents know, was an employee of the now-defunct Mellow Moods restaurant. Her close friendship with Armstrong began when she was hired as the general manager of the first Sugar Whipped location.

“Personally, who you work with can make or break your day. When you work that long, those around you become like family – 12-hour days are the norm!” Armstrong said in a Facebook post on September 22, announcing his partnership with Hooper. “Emily’s cheerful demeanor, youthful ideas and progressive attitude will lead us to [our business’ next] chapter.”

Sugar Whipped now features a whimsical artistic side, often reflected in their frosting designs. In the last weeks before its opening, its owners have served cupcakes with cow faces, with ears and horns; a round cake turned into a giant red yo-yo; and a cookie cake decorated with an edible train. Its decoration portfolio also covers the world of the less whimsical, for those looking for a more traditional design.

But regardless of the design, all Sugar Whipped baked goods share one thing in common: an emphasis on flavor. This specialty has already been experienced by many Shepherdstown residents and visitors, who have tried its cupcakes sold at Maria’s Taqueria, which range from peanut butter and jelly to maple spice and ginger.

“We’re more custom cake pre-orders, artistic cakes, gourmet cake simplification than a full bakery.” Armstrong said, noting that he hoped to see his bakery and the Shepherdstown Sweet Shop Bakery around the corner develop a symbiotic relationship. “We’re more like congratulating Sweet Shop, not competing: we’re cake, they’re everything else.”

A couple of customers walk out of the new Sugar Whipped location on Saturday afternoon. tabitha johnston

And, in addition to wanting to live in harmony with the city’s existing businesses, Armstrong and Hooper have already made an effort to do good in the community, as seen when they donated desserts for the first annual Shepherdstown Beer & Food. of the Rotary Club of Shepherdstown. Fundraiser Fest on September 23.

“To be honest, we only care about the community. We’re trying to get more involved in Shepherdstown, doing things that we can do for the city.” Armstrong said.

As for the reason behind the timing of the Shepherdstown location’s grand opening, Armstrong said it was driven by her and Hooper’s determination to be in the space before their peak season begins.

“Thanksgiving, Christmas and Valentine’s Day are important to me. It’s very crowded at those times of the year.” Armstrong said. “It takes time to build, but we were determined to be open in November, in time for the holidays. We are very happy with our location, especially since during the warmer months the Shepherdstown Farmers Market will be right next to us!”

To learn more about Sugar Whipped, visit https://www.eatsugarwhipped.com/.

A Cookie Monster replica welcomes passers-by to enter the new Sugar Whipped location on Saturday morning. tabitha johnston

Business hours for Sugar Whipped have yet to be determined as staff are focused on completing online orders, which can be placed through the bakery’s website. The bakery owners currently plan to set their business hours to Saturday and Sunday.

Giant cupcakes line a window at Sugar Whipped’s new physical location on Saturday morning. tabitha johnston


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