Social networks: tips to capture the attention of the consumer

Speaking at the Business of Baking for Beginners seminar at the International Baking Industry Expo (IBIE) September 17-21 in Las Vegas, Mitchie Curran of Mitchies Munchies, a specialist in pastry and sugar arts in Las Vegas, He emphasized that consumers shop online – a growing segment for the bakery business – they have a short attention span. So make your messages count.

“We have anywhere from 3 to 7 seconds to grab the attention of a user online,” Curran said, outlining several key strategies to follow on your company’s social media platforms:

  • Keep your identifiers consistent so they are easy to find.
  • Use the same profile photos on all social media platforms.
  • Follow specific brands and vendors you patronize, local communities (chamber of commerce), and dream accounts (who you admire).
  • Do not follow (in your business account) celebrities or your family.
  • Stop posting selfies every day. “You are not selling yourself. You want to relate your posts to your business.”
  • Make sure to keep your posts relevant to your business: events, products, reviews, short videos.

“Social media is a two-way street. Interact and engage,” Curran emphasized.

Another BOBB speaker, Cydni Mitchell of Sweet Fest in Atlanta, further emphasized that each social media platform has its own audience and users trust each app for different types of content.

Consider TikTok, he said. TikTok made me buy it attracted 7.4 billion views in 2021.

“The key to success is relationship building: interact, celebrate others, and support community involvement,” Mitchell advised. “Once you find something that gets more engagement, keep posting that type of content, and then use analytics to develop and refine your content strategy.”

Cybake Bakery Software announces the introduction of its unique solution for retail bakeries, Cybake ISB, to the United States market. Cybake ISB is a retail production planning and management system used by supermarkets, convenience stores, and others to ensure freshness, improve availability, increase sales, and reduce waste in their in-house bakeries and fresh food counters.

Multilingual, cloud-based Cybake ISB tells in-store bakery colleagues the best mix of items to bake or make at the right time via PDA, tablet or cell phone using live sales data and forecasts.

Freshness and availability are key market differentiators. Retailers that get their production waves right sell fresher, higher-quality produce at the time their customers want it. The systems used by retailers often lack the ability to make this happen.

This is where Cybake ISB fills the gap. Food production sections using Cybake ISB’s multi-cycle production plans typically increase comparable sales by around 3-4% and reduce in-store food production waste by at least 10%.

Jane Tyler, Founder of Cybake, said: “It is exciting to bring Cybake ISB to the United States and announce it here at IBIE. This is our debut as exhibitors at the fair. The feedback we have received so far has been amazing; so there couldn’t be a better time or place.

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