In a previous column I wrote that apps and rewards programs were seriously changing the restaurant business, giving an advantage to all those people who stared at their smartphones for hours. California Pizza Kitchen is one of the biggest beneficiaries.
If you join their CPK Rewards plan, the chain will send you all kinds of discount notifications to your phone. One of the most lucrative of the past baseball season has been a free 7-inch pizza every time the Dodgers won. You may have noticed that the Dodgers spent the season as conquering heroes, winning 111 games. That’s a lot of pizza. Of course, there are qualifications: you have to dine in to enjoy it, and you’ll no doubt pair it with something more profitable so the place can keep its doors open. But free food is free food.
Pete Tittl’s Dining Out column appears in The Californian on Sundays. Email him at [email protected] or follow him on Twitter: @pftittl.