Omya hopes to close the “fiber gap” with a new range of powder




November 24, 2022 — Swiss industrial mineral specialist Omya has launched a new series of powdered fiber supplements, which it hopes will help bridge the fiber gap, as most consumers do not get enough dietary fiber at daily.

Omya micronized powders also offer end products to be labeled with health or nutrition claims.

They come in different flavors and particle densities.

“Apple, oat and cocoa fibers are processed by micronizing sterilized nut skins and pomace, kernel husks or shell parts into powders with different particle sizes to create powder solutions suitable for specific applications,” says Omya. .

This new range offers better branding opportunities for growers. Omya adds that “manufacturers can also use the powders to increase the fiber content of the finished product and therefore make claims on the package such as ‘source of fiber’ or ‘high fiber’ if necessary.”

Fiber powders offer a lot of versatility in the industry, including use within the plant-based space.

Consumers are increasingly looking for fiber-rich products to improve their intestinal health.Omya says that their “neutral-flavored oat fibers are a versatile dietary fiber solution designed to bring natural functionality and fiber enrichment, not only to a wide range of bakery and snack solutions, but also to vegan foods and nutritional beverages.” .

the fiber gap
In August, several experts addressed exclusively to FoodIngredientsFirst about the importance of a high-fiber diet and the difficulties consumers have in meeting that need.

Frederique Respondek, CP Kelco’s director of nutrition and wellness innovation, was interested in pointing out consumer awareness of fiber. “Awareness of the role of fiber in improving gut health is now well established. Another rapidly growing area of ​​interest is the connection between fiber, gut health, and immunity,” she said.

Deanne Dick, ADM’s director of fiber, emphasized that “fiber is the number one ingredient that consumers want to add to their diets for reasons such as digestion, weight management and satiety.”

With waves of NPD in the sector, this demand for fiber is being answered. Two days ago, Australia’s RMIT University announced the development of FiberX: an invisible, functional fiber supplement.

Growth in the fiber market
Innova Market Insights recently highlighted several trends in fiber products. The number of food and beverage launches indexed with high-fiber claims has been rising steadily, growing 7% annually from 2017 to 2021.

New product launches within high-fiber products target high-protein products as the main subcategory. In 2017, the global percentage of launched fiber products that also claimed to be a high source of protein was 34%. In 2021, it was 40%.

Crucial to Omya’s new powders and their ability to allow for high fiber claims when used in products, high fiber claims on new products are increasing. Innova highlighted 19% average annual growth in food and beverage launches followed by claims about immune health and high fiber (Global, CAGR 2017-2021).

One of the best new claims brands can make for their products is to attach the probiotics claim. Innova posted an average annual growth of 16% in food and beverage launches that claimed to be high in fiber and prebiotics. (Globally, CAGR 2017-2021).

Combining high fiber and prebiotic claims works well in a market of consumers increasingly aware of the importance of gut health.

Dick at ADM, previously spoken to NutritionInsight during an industry roundtable on gut health.

“Today’s consumers are proactively looking for foods and beverages that can support their holistic health and wellness, and many of these consumers are becoming more aware of the connection between their gut and their overall wellness,” he noted.

Consumers are aware of and eager to cross the fiber gap, and NPD’s growth within this space is adapting to respond to these demands.

by James Davis

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