Ocado buyers accuse the bakery of ‘ruining’ ‘white’ sourdough with whole wheat flour

Ocado shoppers are in an uproar after a bakery changed the recipe from a ‘white’ sourdough to include whole wheat.

Bertinet Bakery White Sourdough, which is on sale in Waitrose and Ocado, has been criticized by customers online, many of whom have written one-star reviews for the bread.

The recipe was modified to add whole wheat, barley and spelt flours, where previously it only contained white wheat flour, water and salt.

Many called the new bread, which is on sale on the Waitrose website for £3.60, “disgusting” and said the new recipe had “ruined” the dish, calling it “a disaster”.

MailOnline has reached out to Bertinet Bakery for comment.

Ocado shoppers are in an uproar after a bakery changed the recipe for Bertinet Bakery White Sourdough to include whole wheat flour

Ocado shoppers are in an uproar after a bakery changed the recipe for Bertinet Bakery White Sourdough to include whole wheat flour

One commented that it was a ‘big corporate faux pas’, adding: ‘The recent recipe change has been disastrous.

‘It’s a shame. The taste has become noticeably cheaper.

Meanwhile, another wrote: “New recipe completely changed this bread, horrible now.”

A third added: ‘Take back the old recipe! Let me know when you change the recipe to the old one, I’ll start shopping again!’

Many rated the new bread, which is on sale on the Waitrose website for £3.60, as

Many called the new bread, which is on sale on the Waitrose website for £3.60, “disgusting” and said the new recipe had “ruined” the dish, calling it “a disaster”.

A fourth commented: ‘Why trade something good for something horrible? So disappointed that they have changed the recipe.

‘It was the only bread I could eat without having gastrointestinal problems. This is no different than regular bread now and I can’t eat it anymore.

‘Please go back to the simple ingredients that made it unique and digestible.’

The online description of the bread reads: ‘We are Bertinet Bakery. And we make proper sourdough bread.

‘Here’s the thing. It hasn’t always been easy to get real, good bread. You could find sourdough in artisan bakeries. But the options were… limited. So we set out to bring better bread to every table.

“By reshaping and slicing our sourdough breads, we’re making them easier to enjoy every day.”

The bakery was founded by Richard Bertinet in Bath, Somerset, in 2012 with the hope of

The bakery was founded by Richard Bertinet in Bath, Somerset, in 2012 with the hope of “producing artisan bread for the widest possible audience”.

He continued: ‘We bake our sourdough with wheat, spelled, barley and spelled grains, each chosen for their depth of flavor and nutrition. Never with artificial preservatives or added sugars.

‘For us it’s not just about fermentation time and boot age. Making the best sourdough requires a caring human being working with nature, instinct, and decades of training.

‘Bread tells us when it is ready, but only a select few bakers listen and understand. This is bread, improved.

There are no regulations for what can be called ‘white bread’, so the loaf can still be sold as advertised, even though it contains whole wheat flour.

The bakery was founded by Richard Bertinet in Bath, Somerset, in 2012 with the hope of “producing artisan bread for the widest possible audience”.

He then sold the bakery to The Bread Factory in 2019.

Tom Molnar, chief executive of Bread Holdings, told The Telegraph the change was “100 per cent positive intent.”

Bertinet Bakery White Sourdough, which is on sale in Waitrose and Ocado, has been criticized by customers online, many of whom have written one-star reviews for the bread.

Bertinet Bakery White Sourdough, which is on sale in Waitrose and Ocado, has been criticized by customers online, many of whom have written one-star reviews for the bread.

He added that it was “aligned with our overall mission to make better quality bread on a sliced ​​loaf every day for more people to enjoy on sandwiches and toast.”

In February, the price of wheat soared due to the war in the Ukraine, leaving British families hit with even higher food bills.

The cost of grain hit a 14-year high of £7.16 a bushel on threats of supply disruptions.

Ukraine and Russia account for a third of world wheat exports, meaning prices are highly dependent on supplies from the two countries.

Wheat is a staple in foods like pasta and bread, so consumers will feel the increases.

Increases in food prices will be another headache for families already dealing with the cost of living crisis.

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