Kellogg’s Cheez-It invites fans to share in the holiday spirit to win a backstage date with the Backstreet Boys

To win the VICheez experience, fans must share their cheesiest holiday snaps, including vintage photos and festive attire, on Instagram using the hashtag #CheezySnapsSweepstakes, or submit them on iHeartRadio’s dedicated site.

One entry will be randomly selected to win the backstage experience with the Backstreet Boys, along with a Christmas photo printed on the winner’s mailing list.

alley boys

alley boys

greetings for the holidays

“For generations, holiday cards have helped spread the holiday spirit among friends and family near and far,” said Erin Storm, Cheez-It’s senior director of marketing.

“As this timeless tradition has taken a nostalgic, cheesy twist, it’s the perfect trend for our thin, crispy crackers baked with 100% real cheese to come together and help bring out the cheesy side of fans, and what better way to do it. than at the Christmas event of the year, the iHeartRadio Jingle Ball, with the Backstreet Boys?”

To bring joy to even more families, more timely than ever in this financially challenging environment, Cheez-It is hosting a Cheezy Snaps Studio at all 11 iHeartRadio Jingle Ball tour stops, offering free holiday photo ops. With a ’90s-inspired backdrop and festive photo props, Cheezy Snaps Studio sets the stage for memorable holiday snaps.

The media company’s annual iHeartRadio Jingle Ball Tour presented by Capital One will take place this year in New York on December 9 and will be broadcast live in the US on all iHeartRadio CHR stations.

This year’s spectacular music event captures the holiday spirit, with performances by Dua Lipa, Backstreet Boys, Lizzo, Jack Harlow, Sam Smith, Pitbull, the Black Eyed Peas and Demi Lovato, among others. The iHeartRadio Jingle Ball Tour 2022 will stop in Dallas/Ft. Worth; The Angels; chicago; Detroit; New York; Boston; Philadelphia; Washington DC; Atlanta; Tampa and Miami/Ft. Lauderdale.

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