Jammu boy designs idols, cow dung incense sticks

Eco-friendly: Jammu boy designs idols, cow dung incense sticks

He opted for organic products with the aim of reducing pollution.

Posted by Bivek Mathur on Friday, November 25, 2022

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Jammu, November 24: Rajat Salgotra, an MBA graduate from the Janipur area of ​​Jammu, found it difficult to understand how urban manure could be prevented from flowing into the Tawi River to prevent the river from becoming further polluted.
To find answers to his questions, 28-year-old Rajat, the son of Ravi Kumar Salgotra from Janipur, studied the relevant topic available on the internet and YouTube in particular. His hard work finally paid off when he learned how to make some creative eco-friendly products using urban manure.
Consequently, he registered a private company under the name of Samast Eco Alternatives Private Limited and started working on different creative models to create a range of products from the waste material (manure).
Therefore, prevent the same from flowing into rivers, including Ganpati idols, incense sticks, decorative items, Sambrani cups, diyas, incense cones, pots, seed balls, cow dung logs, and dung cakes. of cow.
According to Salgotra, every year, stray animals that roam urban areas generate tons of manure that ends up in rivers as waste.
“So after registering the company, I started meeting several unemployed village women in the nearby villages of Domana, Bhawani Nagar, Mishriwala, Purkhoo etc. to give them employment by registering them as self-help groups (SHG) and training them to create various ecological products from urban manure,” said Salgotra.
“Now nearly 30 women associated with my company collect the dung on their own and make fine products,” she further said.
Rajat said that initially when he succeeded in creating one of the products from manure, he also undertook a two-month training course at Sher-e-Kashmir University of Agricultural Sciences Jammu (SKUAST-Jammu) to understand different aspects of the business, including value. In addition and appropriate marketing strategies.
“A team of industry experts trained me and other volunteers in different business aspects of the business,” said the young entrepreneur.
Rajat’s company, Samast Eco Alternatives Pvt Ltd, has partnered with various government departments including the State Pollution Control Board, Jammu Municipal Organization, State Handicrafts Department, SKUAST-Jammu and other government bodies, that help them sell their organic products to the government. Run melas and exhibitions.
Furthermore, it also sells its products from its website and other online applications.
His sales show upward trends particularly during the festive season when he sells eco-friendly idols and diyas to customers.
Rajat’s eco-friendly products such as flower pots, Ganesha idols and diyas also help provide essential nutrients to the soil by soaking in water.
During the last fiscal year, when a business audit was conducted, the sales figure of Rajat’s company was almost Rs 4 lakh per year.
“I expect the sales figures to continue to rise in the coming years as we have been introducing other sales and business innovations,” said an optimistic Salgotra.

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