Metabolic health, often referred to as syndrome X – affects more than 25% of the world’s adult population and includes diseases such as obesity, prediabetes, high cholesterol, and prehypertension that contribute to the spread of diseases such as type 2 diabetes, coronary stroke, and other diseases. The total cost of metabolic health is in the trillions, including healthcare expenses and lost potential economic activity.
It really is one of the biggest health hazards in the modern world and the initial focus of the partnership between IFF and Salus Optima.
Two-pronged approach to redefining consumer health
The key to the success of the association’s personalized nutrition platform is combining data-driven, science-backed recommendations with behavior change techniques, such as digital coaching, with branded products at the core of the offering.
At the first level, the collaboration leverages Salus Optima technology with IFF’s portfolio of health-promoting ingredients from its Nourish and Health & Biosciences divisions to help product developers create differentiated experiences that address issues that influence metabolic health.
IFF’s broad portfolio of ingredients is backed by science and clinically proven, including probiotics, prebiotics, plant proteins, and fiber, among others.
Second, the association is also focused on helping consumers understand their unique metabolic response to food, supplements, activity and sleep, accessible via mobile phones and wearable devices.
“Partnering with Salus Optima puts us at the forefront of the personalized nutrition space,”said Nicolas Mirzayantz, president of Nourish, IFF.
“It is a testament to our commitment to science, creativity and redefining possibilities with our customers and consumers at the center.
“Our novel approach, an end-to-end personalized nutrition offering with best-in-class ingredient and flavor solutions, coupled with a scalable digital capability, is critical to meeting consumer needs.”
Meeting the needs of consumers
“We see digital services as an enhancement, not a replacement, of the general personalized nutrition market,” added Sébastien Guery, Vice President of IFF Health.
“Products will always remain a fundamental part of health and wellness, but we also recognize the challenge our customers have in meeting their consumer needs when it comes to personalization.
“IFF’s partnership with Salus Optima will enable our clients to empower consumers to make sustainable lifestyle choices to achieve their personal health and wellness goals with the combination of a physical product and digital platform.”
Benefits for brand owners
The turnkey digital health and wellness platform is powered by IFF’s market-ready product design solutions, combined with Salus’ modular digital health technology.
It provides real-time consumer insights, which doubles as a direct marketing tool that captures rich, proprietary data beyond traditional outlets to help brands gain a deeper understanding of consumer needs.
Setup and integration with mobile and wearable devices is quick and easy, providing consumers with practical, engaging, and personalized suggestions for achieving health and wellness goals.
Salus Optima’s technology provides leading behavior change techniques and has been shown to increase brand lifetime value by up to double digits by supporting, motivating and empowering consumers to achieve their individual goals. Coupled with IFF’s evidence-based effective ingredients, the value of the brand will obviously skyrocket even further.
Amplifying human contact
IFF is an industry leader in food, beverage, healthcare, life sciences and sensory experiences, fusing science with creativity to create essential solutions for a better world. The ‘global thinker collective’ partners with customers to bring aromas and flavors to life.
The company prides itself on boldly redesigning and pioneering the next generation of experiences that nourish people, products and the planet.
“By combining IFF’s science-led, clinically studied, high-quality ingredients and application expertise with Salus Optima’s world-class digital health and wellness capabilities, we invest in technology that drives the industry forward.”said Madhusudan Patel, director, venture and technology sourcing, global R&D, IFF.
Salus Optima’s digital products sit at the intersection of health and wellness, providing holistic recommendations on human performance. Its core technology is based on years of R&D, addressing the real problems people face every day.
By making scientific methodologies accessible, the Oxfordshire-based data and software company is on a mission to give consumers greater control over their own health and wellbeing.
Said Rodrigo Jesús, CEO of Salus Óptima, “Our mission is to help solve some of the world’s most pressing public health problems by using technology to democratize best-in-class science and amplify human engagement through digital training and behavior change.
“The implementation of this technology in mobile phones and handheld devices directly addresses the challenges facing many consumers, such as accessibility, convenience and cost.
“By collaborating with IFF, Salus is confident that we can empower people to make simple and sustainable food, supplement and lifestyle choices for better human health.”
The global epidemic of metabolic syndrome
Author: Mohammad G. Saklayen
Curr Hypertension Rep. 2018; 20(2):12.