HI-CHEW™ and Dana’s Bakery make the holidays even sweeter

limited edition mookie Launching just in time for gift-giving season

IRVINE, Calif., November 22, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity and intensely chewy candy has collaborated with Dana’s Bakery, a New Yorkbakery specializing in French macarons, to create a unique dessert just in time for the holidays: the HI-CHEW™ Juicy Orange Blood Cranberry Mookie™! To celebrate the festive season, the custom Mookie™ is inspired by one of the candy brand’s latest flavor offerings: HI-CHEW™ Juicy Blood Orange, which debuted on Infrushs Orchard Mix earlier this year. From today, November 22 to December 30, the HI-CHEW™ Juicy Orange Blood Cranberry Mookie™ will be available for purchase nationwide for $28 (5 cookies per box) at danasbakery.com.

The limited edition HI-CHEW™ Juicy Blood Orange Cranberry Mookie™ is influenced by the flavors of the holidays and the double-layer technology of HI-CHEW’s exclusive chew. The outer shell cookie is reminiscent of your favorite homemade sugar cookie with bursts of blueberry flavor, a seasonal staple. Just like unwrapping a gift, the inner layer of the Mookie™ offers a delicious surprise in the form of a rich and tangy HI-CHEW™ Juicy Blood Orange macaron. HI-CHEW™ Juicy Blood Orange chew is infused into the dough and buttercream filling, creating a vibrant, decadent bite. HI-CHEW™ Juicy Blood Orange Cranberry Mookie™ Limited Edition is the perfect holiday gift to give to friends and family or to share as a sweet treat at holiday gatherings.

“HI-CHEW™ is always looking for unique collaborations that bring vibrant fruit flavors to life in unique and exciting ways,” said Teruhiro Kawabe (Terry), President and CEO of Morinaga America, Inc. “We are thrilled to partner with Dana’s Bakery to infuse our HI-CHEW™Juicy blood orange flavor into a delicious layered treat that truly mimics our chewables and welcomes you to the seasonal holidays.”

HI-CHEW™ is dedicated to bringing fruity, chewy candies to fans across the country by developing faithful-tasting offerings that consumers can’t get enough of. Similarly, Dana’s Bakery reinvents classic American desserts and sweets, transforming them into fun and innovative treats. This collaboration brings together HI-CHEW™ and Dana’s Bakery, two forward-thinking brands that have set out to bring smiles to people’s faces and brighten homes during the holidays.

“I am a huge fan of HI-CHEW™ and was excited by the opportunity to create a custom Mookie™ inspired by one of their latest holiday flavors,” he said. Dana Pollak, Founder and CEO of Dana’s Bakery. “The HI-CHEW™ Juicy Blood Orange Cranberry Mookie™ is an ideal treat for any foodie on your list and is a delicious treat for all ages to enjoy this season.”

For more information on ingredients, visit danasbakery.com. To learn more about HI-CHEW™, visit us online at HI-CHEW.com, like us on Facebook and follow us on Instagram. (@HICHEWUSA) and Twitter (@HICHEW)and TikTok (@HICHEWUSA). For more information about Dana’s Bakery, please follow us on Facebook, Instagram (@DanasBakery) and TikTok (@DanasBakery).

About Morinaga America, Inc.:

Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW™, Chargel™ and FI-BEING™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first modern confectionery manufacturer and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first USA manufacturing plant in North Carolina. With over 200 flavors of HI-CHEW™ debuting in JapanMorinaga America, Inc. has filed the United States market to the best of Japanese confectionery.

About HI-CHEW™:

Morinaga’s history goes back more than a century when the founder of the company Taichiro Morinaga he brought his candy-making skills to Japan of America in the 19th century. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to experience year-over-year growth in other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in sticks, peg bags and stand-up bags. HI-CHEW™ sticks come in a variety of flavors including strawberry, green apple, mango, grape, banana, kiwi, açaí, and sweet and sour watermelon. HI-CHEW™ also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, berry mix, Plus Fruit, Fantasy Mix and new Reduced Sugar. Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos and Orchard Mix Infusions. HI-CHEW™ is made with concentrated fruit juices and is free of gluten and colors from synthetic sources. HI-CHEW™ continues to expand the fruity and chewy flavor offerings annually. In 2020, HI-CHEW™ won a Nielsen Design Impact Award for its new Original Mix packaging update that hit stores in 2019. For more information, visit HI-CHEW.com.

About Dana Bakery

Officially established in 2012, Dana’s Bakery began in a small kitchen located on Hawthorne, New Jersey. Since then, Dana’s Bakery has continued to grow big and is on the Inc. 5000 list of fastest growing private companies in America in 2018 and 2019. From Red Velvet to S’mores, Fruity Cereal to Thin Mint, Dana’s Bakery Macarons are available in flavors inspired by classic American desserts and candies. To keep things fresh, a new flavor is added to the collection every month! In June 2018, Dana expanded its product line with the launch of Cookies & Mookies™, a filled cookie with a macaron inside. These cookies are already instantly famous, especially the classic black and white ones with a hint of rainbow. Dana’s Bakery currently has over 40 employees and operates out of a 6,000 square foot custom-built facility in South Hackensack, New Jersey. Dana’s Bakery ships to customers and wholesalers nationwide. Visit www.danasbakery.com for more information.


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