Gold Coast-based French bakery Rise Bakery is expanding into Brisbane’s Portside Wharf precinct with plans for a second store after two years of growth in Sanctuary Cove.
Rise Bakery, founded by French-born pâtissier chef Adrien Marcinowski and chef Maxime Bournazel in 2021, has secured a prime position at the north entrance to Portside Wharf, which is expanding its tenant base following a $20 million renovation for mixed-use venue which previously housed the Brisbane Cruise Terminal in Hamilton.
“Rise Bakery was born out of our desire to recreate an authentic experience of visiting pastry shops and bakeries with loved ones, just as we did growing up in France, from design and atmosphere to taste,” says Bournazel.
“We’ve been lucky to be able to do this with Rise Bakery on the Gold Coast and look forward to offering the same experience to Brisbane customers at Portside Wharf.”
Portside Wharf developer Brookfield Residential Properties officially closed the cruise terminal in December before embarking on a 16-year-old facility facelift with plans to increase its lifestyle offering.
Portside Wharf has over 12,000 square meters of retail, dining and entertainment space with tenants including Byblos, Gusto Da Gianni, Sono Japanese Restaurant and Dendy Cinema.
Among the new tenants at the revamped site is another Gold Coast-linked identity, Michael Tassis, whose father George established the popular George’s Paragon restaurants on the coast, including his flagship store in Sanctuary Cove. Michael Tassis, who has a strong pedigree of restaurant success in Brisbane including George’s Paragon in Riverside, will open Fosh Seafood Restaurant on Portside Wharf in April, which is also when Rise Bakery is also expected to start operations.
Rise Bakery will occupy a total of 155 square meters on Portside Wharf, including 80 square meters of outdoor terrace space, which Bournazel says takes advantage of the prime riverfront location.
“We are delighted to be a part of the next chapter of Portside Wharf, with the planned redevelopment already underway, making it an exciting time to call the precinct home,” says Bournazel.
Rise Bakery is classified as a boulangerie, a title that defines a pastry shop that bakes its products on the premises.
In addition to Rise Bakery’s traditional French classics like croissants, pain au chocolat, artisan bread and pastries, the Brisbane shop will continue the tradition of serving champagne with meals.
“Enjoying a fresh pastry with champagne is something everyone should experience,” says Bournazel.
Brookfield Residential Properties Managing Director Lee Butterworth sees Rise Bakery as a perfect fit for Portside Wharf’s new dining offering.
“We are delighted to welcome Chef Marcinowski, Chef Bournazel and the Rise Bakery team to Portside Wharf, bringing a touch of France to our riverside community with them,” he says.
“Rise Bakery plays a vital role in our vision to redefine the precinct and enhance our dining, retail and entertainment offerings to embrace our vibrant local community, and will be one of the first places you see when you enter Portside Wharf.”
Brookfield Residential Properties, which developed Brisbane’s cruise terminal within Portside Wharf in partnership with the Queensland government in 2006, says it is looking to introduce a mix of leases including restaurant, wellness, convenience and boutique offerings on the premises. .
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