The latest figures from the Consumer Price Index show that food prices in BC have risen nearly 10 percent over the past year, forcing many people to adapt their grocery shopping habits.
“There are 44 percent who look for cheaper alternatives when they are in the supermarket,” said Mario Canseco, president of Research Co.
The latest Canseco survey shows that British Columbians are cutting back on everything from eating out at restaurants to having a cup of coffee.
“It is clear that, although inflation is not as bad as in other countries, people realize that food is more expensive and they start to make sacrifices,” he said.
According to Too Good To Go, an app that addresses food waste issues by helping businesses sell unsold items to consumers at a reduced price, about 35,000 people in Metro Vancouver have used the app since which was introduced to the Vancouver market in 2021.
“This really provides that kind of mid-tier opportunity to recoup some of what would be wasted in terms of the food that they would produce and that they would throw away, and then it would also help consumers to help eliminate waste and save some money on food. . who would otherwise pay full price,” said Sarah Soteroff, spokeswoman for Too Good To Go.
According to the National Zero Waste Council, 2.3 million tons of edible food is wasted each year in Canada.
“So we get some money, but more than that, we can save a lot of food per day,” Westview Bakery owner Reza Norozi said. “The next day, if they like it, they go back for a new one, so it’s kind of an advertisement for us as well.”
Too Good To Go says that more than 700 businesses in the Vancouver metropolitan area have signed up for the app.
Flashfood is a similar app with dozens of supermarkets listed on its website.
“We know that people are using it for everyday items like baked goods and groceries, less specialty items,” Soteroff said.
She says consumers pay a third of the normal price for her items, but they’re unlikely to know exactly what they’ll get. The items are placed in a “grab bag” filled with what is left at the end of the day.
Businesses are rated by users of the app, which means it’s likely in their best interest to provide value.
Canseco says he’s not surprised by this growing shopping trend.
“It’s not surprising, partly because everyone is trying to do the best they can to squeeze those pennies,” he said.