Finger Lakes Cookie Company, which opened in Geneseo seven years ago, has a new name and a new location.
Company owner Lori Bush has moved the store from Geneseo and expanded it to new stores in Victor and Geneva. The business is now called Pie. “Words can’t even honestly describe it. You have these big visions and big dreams and seeing how it’s implemented and come true is. I can’t even describe it. It’s an incredible feeling,” Bush said.
New co-owner Jim Cecere said changing the name to Pie allows the business to expand into other baked goods beyond cookies, offering cheesecakes, homemade ice cream, chocolates and other treats.
Cecere said they want Pastel to become a “dessert destination” for customers.
Bush still plans to sell his signature cookies and is always working on new flavors and recipes.
“I definitely appreciate Livingston County and the surrounding counties for supporting Finger Lakes and it really is what made Finger Lakes grow, so I will always be deeply grateful to those loyal customers,” Bush said.
Bush said he has wanted to expand the company for years and that Cecere helped take Finger Lake Cookies to a different level. They said that expanding during COVID was difficult, but that there seems to be more interest in tourism and local goods in recent years.
Cecere owns Finger Lakes Goods in Geneva, which also sells Pastel cookies.
The new Pastel store at 31 West Main St, Victor, had its grand opening on October 29. It has seats and parking for customers. Pastel will also ship boxes of cookies, as you can take orders both in-store and online.
Bush and Cecere said they would consider opening a store in Geneseo or Livingston County and are considering future franchise options.
Finger Lakes Cookie Company opened in October 2016 at 94 Main St., Geneseo. The opening marked the culmination of a long-standing dream for Bush to own her own bakery. Bush, a 1993 graduate of SUNY Geneseo, had worked as a health care administrator for many years.
Feeling exhausted by corporate life, and after the death of her father in 2013 and her mother in 2015, and her own life-threatening illness, Bush reexamined her life and decided to follow her dream, she told The Livingston County News in a story from 2016. .
The cookie business quickly became popular and a fixture at many community events and fundraisers. He also supported the Arc of Livingston-Wyoming, where her developmentally disabled sister has been a client, through monthly donations and providing internships for Arc clients.
In 2018, the GLOW Workforce Development Board recognized Finger Lakes Cookie Company as one of their Businesses of the Year. The company has also been a two-time finalist in the Livingston County Area Chamber of Commerce business awards.
For more information about Pastel, visit www.pastelcookies.com.