Fazer, one of the oldest confectionery companies in Finland, has partnered with Aberdeen Group to launch its wide range of chocolate and confectionery brands in the Indian market. The company’s popular best-sellers such as Karl Fazer, including the legendary Karl Fazer Milk Chocolate ‘Fazer Blue’ and Geisha Pralines, will be available to Indian chocolate lovers through the Aberdeen Group’s network of distributors, including major outlets, airport stores and e-commerce platforms.
Founded in 1891, Fazer is one of Finland’s oldest and largest food companies operating in the area of bakery, confectionery, non-dairy and plant-based food products. The company is present in 8 countries and exports its products to more than 40 countries around the world. Fazer’s best-selling confectionery brands include Karl Fazer Milk Chocolate ‘Fazer Blue’ and Geisha pralines. In 2022, Fazer Blue, Finland’s most beloved chocolate, which first went on sale in 1922, celebrates its 100th anniversary. Karl Fazer’s golden signature and blue wrapper have been the emblem and guarantee of quality of milk chocolate since its inception. Geisha chocolate was launched in 1962. This chocolate was born from the idea of combining Mimosa, a popular crunchy filling for a Japanese bakery product, with Fazer’s well-known and appreciated milk chocolate. Success was assured from the start. Geisha is Fazer’s international bestseller.
Announcing Fazer’s entry into India, Ritva Koukku-Ronde, Finland’s Ambassador to India, said: “I warmly welcome the arrival of 130-year-old Fazer in India. Fazer is a legendary Finnish food company, known for great taste and excellent quality, and I wish them the best of success in their bid to win the hearts of Indian chocolate lovers.” Commenting on partnering with Fazer to launch their products in India, Anil Nair, Aberdeen Group Managing Director, said: “We are ready to delight Indian customers with Fazer’s delicious range of best-selling chocolates. With our strong presence across India and strong distribution network through more than 70 dealers, major retail outlets, airport stores and e-commerce platforms, we aim to make Fazer products available to consumers. across India”. The Aberdeen Group India specializes in global FMCG trading with a primary focus on importing and distributing confectionery, beverages, chips and snacks, ready-to-eat products and health and fitness brands. wellness has been instrumental in bringing the best of premium confectionery, beverage and gourmet brands from around the world directly to the palates of Indian consumers.
Fazer Group Fazer, The Food Experience Company, allows people to enjoy the best moments of their day. Our mission, Food with a Purpose, builds on our strong 130-year heritage, consumer-first approach, and innovations to create the sustainable food solutions of tomorrow. With our dedicated team of approximately 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct which is based on the values of the Group and the UN Global Compact. In 2021, the Fazer Group had net sales of €1.1 billion.
Magic of the North Real fact.
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