Dunkin’ is one of America’s iconic coffee and bakery brands. The brand unveiled a new restaurant design in India at a key moment in the brand’s forward-thinking global cafe evolution. The new design maintains the brand’s core values of positivity, fun and enthusiasm. The fresh and modern design is also complemented by a brand new menu, bringing an international range of cafe and bakery to India at affordable prices.
Dunkin’ was founded in 1950 and has been serving consumers with its range of coffee, donuts and bakery. Following extensive consumer research, Dunkin’ India has launched the new store design and updated menu at the new location at Skymark One, Noida. The design was developed in association with Landor & Fitch, with rich wood tones and pops of orange and pink, along with comfortable seating, the Skymark location showcases the essence of the brand: fun, vibrant and welcoming, offering consumers the perfect environment to cultivate positive moments with a coffee. Dunkin’ will soon launch its new identity in NCR stores.
Speaking on the occasion of the launch, Shyam S. Bhartia and Hari S. Bhartia, Chairman and Co-Chairman of Jubilant FoodWorks Limited (Dunkin”s master franchisee in India), said: “In line with our strategy of being a multi-brand company, we are delighted to relaunch Dunkin’ as a young and vibrant brand, appealing to millennials.The transformation underscores our strong understanding of Indian consumers’ food and beverage choices, changing preferences and our commitment to providing the highest quality standards. We are confident that this relaunch of Dunkin’ will help us build a stronger portfolio of brands at Jubilant FoodWorks.”
Sharing his views on the new brand identity, Sameer Khetarpal, CEO and Managing Director of Jubilant FoodWorks Limited, said: “Dunkin’ is a brand synonymous with an unrivaled coffee experience. Dunkin’ is embarking on a new journey and will cater to changing consumer trends, offer more international options and move to cold espresso drinks.The entire brand revamp reflects our intent to be a go-to, young-at-heart coffee destination. The coffee retail category is constantly expanding, and Dunkin’ will continue to innovate rapidly and strive to serve the best coffee and bakery products to our consumers.”
Reflecting on the future of the Dunkin’ brand in India, Michael Haley, Inspire Brands President and Managing Director of International Markets, said: “On behalf of the entire Inspire team, I want to congratulate the Jubilant FoodWorks team as we celebrate this exciting Milestone for Dunkin’ Relaunch in India The thriving Indian market represents significant growth opportunities for Dunkin’ and the broader Inspire portfolio, and we are confident our iconic and differentiated brands are well positioned to meet local consumer preferences Working alongside exceptional licensees like Jubilant FoodWorks, who have deep-rooted experience in India and emerging markets, we look forward to expanding our restaurant footprint in India in the coming years.”
Source: Equity Bulls