Cut wheat import duties: Hot Oven founder appeals to government

The founder and CEO of Awurade Na Aye Bakery, a company that produces hot-oven bread and other products, has made an impassioned appeal to the Akufo-Addo-led government to reduce the import tariff on wheat.

Madam Peace Amegya believes this would help address the rising cost of wheat-based flour.

“I would like to call on the government to help with the taxes imposed on the importation of wheat. It will help the flour mills to lower their prices,” he said in a media interview on the sidelines of the Evangelical Presbyterian Church, Ghana 175th anniversary thanksgiving service held in Ho.

He also regretted the unprecedented increase in the prices of items used in the production of bread, which has negatively affected the price of flour products and their patronage.

“The price of flour has greatly affected my business. I stabilized my price for about three years, and bread was four cedis. But after 2019, it has been increasing every week.

At first we normally generate traffic on the road, but now because the price is high, only those who can afford it buy it because now it costs GH₵15.

Flour prices are rising everywhere. Gasoline prices are going up. Flour cost GH₵200 in 2020. Now it costs GH₵640. The margarine cost GH₵150. It is now GH₵775 GHC. The sugar was GH₵120. Now it’s GH₵750,” she lamented.

However, Mrs. Amegya assured that the high inflation that is being experienced in the country would not compromise her with the quality and standard of her products.

He revealed that investors he had met at conferences outside the country expressed interest in investing in Ghana after hearing about the country’s business prospects, indicating that local industry with the necessary momentum could help push Ghana’s industrial agenda forward.

She said she started Awurade Na Aye Bakery in 2002 with half a bag of flour and distributed the bread to neighbors at no cost.

Madam Amegya said she did it to give people a chance to try her bread and possibly give feedback on the quality of the product.

She narrated that after receiving encouraging feedback, she invested and increased the amount of flour to a full bag and started her small-scale bakery in the Obuasi gold mining community in the Ashanti region.

“I started the bakery in 2002 in Obuasi, with half a bag of flour, I gave people the bread to try. Since the quality was good, I knew people would buy it. So I did something like Salaka for people to eat and then began to sell. From half to one, up to 100 and more in Obuasi, ”he narrated.

He said that realizing that the patronage had been good and that distributors traveled from all over the country to buy his bread, he decided to set up a branch in the southern part of the country.

“We decided to buy a piece of land in Tema [Afienya] on the road, we bought the land and started developing it in 2015 and finished it in 2017. Because the product is very good, everyone likes it,” he said with a smile.

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