Cornwall is furious when Greggs opens the first bakery in the doughy town

Greggs has caused quite a stir in the West Country after announcing plans to introduce a store in Cornwall’s only town.

As many of you may know, Cornish pasties are synonymous with the South West of the county, as are its beautiful beaches.

In fact, the delicious baked pies were granted Protected Geographical Indication status in 2011, meaning they can only be called traditional Cornish pies if they’re made in Cornwall.

It’s safe to say that the locals are passionate about protecting their national dish, which is why they’re not very pleased when Greggs tries to infiltrate the market.

Last week, the UK bakery chain confirmed to CornwallLive that it will open a branch on Truro High Street on December 6, taking over from a former cooperative.

The new Greggs store is almost ready to open in Truro.  Credit: Keith Larby/Alamy Stock Photo
The new Greggs store is almost ready to open in Truro. Credit: Keith Larby/Alamy Stock Photo

In 2019, he opened a bakery in Saltash, also known as ‘the gateway to Cornwall’, then closed seven months later.

The company has since opened two more stores at the Pennygillam Industrial Estate in Launceston and Cornwall Services off the A30.

However, the Truro branch will be the first launch in the only city in the county.

In addition, the Greggs will be located just steps from traditional Cornish pie makers, Rowe’s and Warrens.

In the comments section of social media posts about the announcement, many Truro residents have joked about an “all out war” on the chain.

“This is an invasion of our capital,” one wrote, while another described Greggs as the “spawn of the devil.”

A third quipped: “We all knew this day would come. Now is the time for all Cornish men and women to do their duty and see this invader off.

“Anyone caught buying a baked steak will be taken to the Tamar and shown which way to go!”

“I don’t think he will stay long in Truro. Hardly anyone wants him,” added a fourth.

“I had a Greggs sausage roll and [it] it was not cooked. I definitely won’t try another one.”

Speaking to The Telegraph, David Harris, councilor for Gloweth, Malabar and Shortlanesend, said that while it is a risky move, it is ultimately up to customers to decide.

Cornish pies are a protected dish.  Credit: Creative Commons
Cornish pies are a protected dish. Credit: Creative Commons

He said: “Cornish pasties are a very local thing. If you get a good one it’s beautiful. If you get a cheap and cheerful one it’s disgusting…

“If people don’t buy them, they go out of business, it’s as simple as that.”

Despite the apprehension, Greggs appears ready to make the switch, with a company spokesperson telling the outlet: “We can confirm that we will be opening a new store in Truro later this year.

“We’ll be sure to share more information in due course.”

LADbible has contacted Greggs for further comment.

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