Cookie Wars on West Tennessee Street – The Famuan

Photos of Crumbl, Insomnia and Mo’s Cookie courtesy of company logos.

The cookie wars have officially begun when a popular cookie chain has opened on West Tennessee Street.

On October 28, Crumbl Cookies opened its third location in Tallahassee, joining the Mahan Village and Bannerman Crossings locations.

Crumbl cookies is a trendy cookie company known for its weekly rotating menu, offering customers a seemingly endless array of flavors to try. Started by cousins ​​Jason McGowen and Sawyer Hemsley, their first store opened in Logan, Utah in 2017. Since then, the business has taken off with more than 600 bakeries in 47 states, making it the fastest growing cookie company. in the nation, as stated on the company’s site.

Unlike the other Crumbl bakeries in Tallahassee, this new store is located on the same street as two other rival cookie stores: Insomnia Cookies and Mo Cookies. Each bakery is located on busy West Tennessee Street, within a maximum distance of only five minutes from each other. This leaves students with possibly one of the best challenges they could face.

Each of these bakeries is characterized in a different way, making them stand out from each other. Insomnia Cookies is known for its late-night deliveries and general late hours, Mo Cookies is known for its unique “Mo cookies” that are notably “thicc,” and Crumbl Cookies is known for its rotating menu, as mentioned above.

So why did Crumbl Cookies choose to open a store on the same street as its rivals? We may never know, but Tallahassee residents and students don’t seem to be complaining.

Although they all sound tasty, everyone has their preferences. As for Raniyah Battle, a general health major at FAMU, that preference turned out to be the new kid on the block.

“Honestly, I prefer Crumbl cookies. The fact that their flavors change every week makes me want to buy their cookies,” Battle said. “I love how different and versatile their cookies can be.”

However, Charde Sylvester, a nursing student at FAMU, feels differently as Insomnia Cookies has yet to disappoint.

“I prefer Insomnia to the other options because I’ve never had a bad experience with them,” Sylvester said. “Even though the advertising Crumbl has on social media is causing increased sales, I think some of that criticism has put some people off trying them.”

Although Crumbl and Insomnia seem to get most of the publicity from students, local bakery Mo’s Cookies puts up a good fight, and law grad student Naomi Gowdy can attest to it.

“Mo may not be as big as Crumbl and Insomnia, but I honestly like it better. The cookies are always hot and their ‘thick’ cookies are different from the others,” Gowdy said. “It’s like a hidden gem in Tallahassee.”

Leave a Reply

Your email address will not be published. Required fields are marked *