Chloe’s Coffee and Cake opens on Beeches Road, West Row

A Suffolk entrepreneur set up her second business at just 21, opening a new coffee shop just two doors down from her living room.

Chloe Hollands, from Mildenhall, first opened Opulent Hair and Beauty on West Row in 2019, when she was 18 years old.

East Anglian Daily Times: Chloe Hollands' brother and sister also work in the cafeteria.Chloe Hollands’ brother and sister also work at the cafeteria. (Image: Chloe’s Coffee and Cake)

Following the success of the salon, he decided to open a second business on Beeches Road, responding to demand in the local area.

“I’ve heard a lot of people say that it would be a nice asset for the town to have a cafeteria,” said Miss Hollands.

“So I decided to go for it.”

Chloe’s Coffee and Cake was named for Miss Hollands’ father, who noted that the alliteration would make the shop more memorable.

East Anglian Daily Times: Miss Hollands says the new business has been a family effort.Miss Hollands says the new business has been a whole family effort. (Image: Chloe’s Coffee and Cake)

Although coffee and pastries are the main focus, it also offers a lunch menu that includes fresh baguettes, sandwiches, toast, baked potatoes, and empanadas.

Miss Hollands’ lunch of choice is pies, provided by a vendor in Bury St Edmunds.

She stressed the importance of trying to source food from local sources, saying, “I appreciate when people support my business, so I think it’s only fair to do the same for others.”

Miss Hollands added that she attributes much of her success to her “incredibly supportive” family.

East Anglian Daily Times: Chloe's Coffee and Cake has opened on Beeches Road in West Row.Chloe’s Coffee and Cake has opened on Beeches Road in West Row. (Image: Chloe’s Coffee and Cake)

Splitting her time between the living room and the cafeteria, her mother, Sarah Hollands, 47, and sister Lauren Hollands, 16, cover the remaining shifts.

“It’s definitely a family business,” he said.

“They were a big part in helping me get this all done, so I’m really thankful for them.”

In addition to working weekend shifts in the cafeteria, her sister is also doing an apprenticeship in the classroom.

East Anglian Daily Times: Chloe Hollands (left) with her sister, Lauren Hollands, and mother, Sarah Hollands.Chloe Hollands (left) with her sister, Lauren Hollands, and mother, Sarah Hollands. (Image: Chloe’s Coffee and Cake)

So far, Miss Hollands said she’s pleased with the number of people who have visited Chloe’s Coffee and Cake, adding that she’s even managed to build a repeat customer base.

“I really love West Row,” he added.

“It’s a relatively quiet town and I wanted to bring something different to the people there.”

East Anglian Daily Times: Miss Hollands has built up a repeat customer base since the cafe opened.Miss Hollands has built up a regular customer base since the cafeteria opened. (Image: Chloe’s Coffee and Cake)

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