The pea-based treats (Crunchy Onion Rings, Crunchy No-Cheese Curls, Crunchy Fiery Curls, and the new Crunchy Pizza Rings) have undergone extensive independent testing and verification to become Project NON-GMO certified.
All four will now carry the coveted seal, which is recognized by consumers for providing assurances that best practices have been followed to avoid the listing of genetically modified organisms (GMOs).
Since its introduction in 2019, PeaTos has experienced explosive growth and has received widespread acclaim thanks to the disruptive approach of its enigmatic founderin the challenge of so-called junk snacks like Cheetos and Funyuns.
“PeaTos continues to revolutionize the snack category by offering the same great-tasting classic snacks Americans grew up on, but with plant-based nutrition and none of the junk.”said PeaTos founder Nick Desai.
“Moms love PeaTos because they mimic old school snacks like Cheetos and Fun-yuns, but without all the scary ingredients. Now PeaTos is the world’s first non-GMO verified junk snack.”
david and goliath
According to Desai, the snack category has been monopolized by one player for decades, substantially restricting consumer choice. In fact, the Los Angeles-based producer even claims that “Consumer choice at the retail level is an illusion.”
He established PeaTos in 2019 to challenge the dominance of the PepsiCo subsidiary, attracting the attention and backing of investors including Post Holdings; Carlos Barroso, former Head of Global Research and Development at PepsiCo; Carl Lee, former CEO of Snyder Lance; and Apu Mody, former president of Mars Food.
Throwing down the gauntlet in a classic David vs. Goliath battle, Desai’s focus has been on bridging the gap between the palatable stimulation of junk food and better-for-you nutrition, specifically touching on Frito-Lay’s Cheetos and Funyuns.
PeaTos replaces the traditional corn base with nutrient-dense peas, noting artificial and now no diary for treat that offers twice the protein and 3 times the fiber of leading salty snack counterparts.
The company uses a proprietary methodology to replicate the sensory experience of popular scrumptious dairy snacks, using only 100% plant-based ingredients. The result is a feel-good snack for both people and the planet, without losing the full enjoyment of ‘junk food’. The company is a member of the We Won’t Have Time social media platform, which seeks to reduce climate impact and promote an ecologically sound environment.
PeaTos is available at more than 7,000 retail locations, including Walmart, Sam’s Club, Kroger, Sprouts, CVS Health, and HE-Band, as well as online and on Amazon.