Bottled hot water sells like bottled hot cakes in Japan

Hot water is the hottest water there is.

Bottled waters have long been all the rage in Japan, with store shelves stocked with all sorts of flavors and carbonation levels to appeal to increasingly health-conscious consumers. Y On November 1, Asahi Soft Drinks launched another new take on an old classic with the only hot bottled water on the market.

▼ is called Oishii Mizu Tennensui Sayu.

However, this is not just any hot water. It is what is known as “you say” in Japanese instead of “hears” which is the normal term for hot water. oyu is water that has been heated to a temperature of 40 degrees Celsius (104 degrees Fahrenheit) or so, while you say It is considered water that has been brought to a boil and then cooled to about 50 degrees Celsius (122 degrees Fahrenheit).

As you can probably imagine, the boiling process helps remove impurities and therefore makes you say a healthier alternative to oyu, especially if you get it from a tap. sayu It is said to be excellent for improving blood circulation and promoting healthy digestion.

In the case of Asahi’s Oishii Mizu Tennensui Sayu, the natural spring water is directly bottled and then heated to temperatures between 50 and 60 degrees Celsius (122 and 140 degrees Fahernheit).…which, now that I think about it, doesn’t do this you say. It really is any hot water after all.

In fairness to Asahi, there is no strict definition of what exactly it is.”you say” is and since the source is natural spring water served at the same temperature as you say, there is still a good chance that the health benefits of this Oishii Mizu Tennensui Sayu are true. Either way, customers in Japan have really been willing to take the plunge as sales have exceeded expectations and the response on social media has been 10 times that of other Asahi products.

▼ As you can tell by the excited expression on her face, our writer Ahiruneko loves it too

This is in contrast to 2014, when Asahi earlier tried to market bottled hot water. At the time it was released under the simpler name of “Hot Tennensui” and sales were too lackluster to continue. However, with people increasingly looking for healthier drinks and the more intriguing name of “Sayu”, Asahi seems to have found the recipe for success.

The reaction in online comments was also generally positive, but not everyone was totally sold on going out and buying hot water.

“So if you cool it down, it just turns into water.”
“They should make flavored versions. That could be good.
“Please sell more ramen broth instead.”
“Big moment. People are tired of stuff with additives and there’s no competition yet.”
“That’s handy when you want to make soup quickly.”
“It’s good because it’s not sweet and it’s more refreshing than tea.”
“Sounds pretty good for winter.”
“I saw it today and bought one. He was good and he soothed my throat.”
“I have a weak stomach, so it sounds perfect.”
“I am not paying money for hot water!”
“I can just drink the water that comes out of my shower in the morning.”

While theoretically one could drink the water that comes out of the shower, there are obvious logistical problems with consuming hot water only in that way. At the very least, Oishii Mizu Tennensui Sayu offers the convenience of getting hot water on the go, so it might be worth checking out. for 113 yen (US$0.80) per 340-milliliter (11-ounce) bottle.

Source: Oricon News, Asahi Soft Drinks, My Game News Flash, Mizu Select
Photos ©SoraNews24
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