A Brief History of Luxury: Gourmet Treasures at Ladurée

Known worldwide for its famous macaroons, the House of Ladurée, founded in 1862, has a history of 160 years.

In 1862, Louis-Ernest Ladurée He decided to open a bakery in the Madeleine, the neighborhood of luxury artisans. This was at a time when Paris was changing her face under the impetus of baron haussmann. After a fire, it was reborn from its ashes as a pastry shop. Jules Cherétan inspired poster artist and creator of “Ange Pâtissier”signed his decoration.

© Ladurée

In 1900, Paris welcomed world exposition and Parisian life was in full swing at the Madeleine. Women participated in this abundant social and intellectual life. Jeanne SouchardErnest Ladurée’s wife, had an idea that would become a success: he combined coffee and pastry and invented the first tea room, a place conducive to meetings between women.

© Ladurée

In 1930, the Parisian pastry chef Pierre Desfontainesa great cousin of the creator of Louis-Ernest, he had the ingenious idea of ​​assembling two macaroni shells, filled with a tasty ganache. Thus was born the famous Parisian macaron as we know it today.

David and Francisco Titularwho were regulars at the company, bought it in 1993. Until 1997, Dave Holder he worked alongside the Laduree to give it a new dimension. The mythical tea room and boutique on the Champs-Élysées opened its doors in 1997.

Marie Antoinette by Sofia Coppola

In 2002, the House began to collaborate with Chantal Thomas in its licorice flavored macaron. At the same time, Ladurée crossed the Channel and established himself at Harrods in London. In 2006, Ladurée appeared in Sofia Coppolafilm of “Marie Antoinette”, providing the cakes for the film. A few years later, Ladurée moved to Versailles. But also in Cannes and Saint-Tropez.

The House continued its international expansion, establishing stores in Japan, New York and Dubai, Hong Kong, Brazil and Sweden.

© Ladurée

See also

As of 2012, the ranges are diversified: a line of cosmetics, Les Merveilleuses and chocolates “Les Marquis”.

To give rhythm to its creations and respect the cycle of nature, the House will enter a “slow flower” approach, starting in 2019. Its ingredients will become 100% natural.

Julien Álvarez © Ladurée

In 2021, pastry chef Julian Alvarez will join the brand as International Pastry Creation Manager. his creed is maintain and develop the uniqueness of the brand and maintain an ethical sourcing for its creations.


Featured photo : © Ladurée

Helene Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’adouter des cordes à son arc, she decided to complete her training for an MBA in Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont she sort of graduated in 2020. She a notamment écrit desarticles lifestyle et beauté pour le magazine Do it in Paris and specializes in réaction d’articles concerning le luxe, l’art et la mode au sein du magazine Luxus Plus.************
[EN] Passionate about art and fashion from a very young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. To add more threads to her arc, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris, where she graduated in 2020. She has written lifestyle articles and beauty for Do it. in Paris and specializes in writing articles on luxury, art and fashion for Luxus Plus magazine.

Leave a Reply

Your email address will not be published. Required fields are marked *