Known worldwide for its famous macaroons, the House of Ladurée, founded in 1862, has a history of 160 years.
In 1862, Louis-Ernest Ladurée He decided to open a bakery in the Madeleine, the neighborhood of luxury artisans. This was at a time when Paris was changing her face under the impetus of baron haussmann. After a fire, it was reborn from its ashes as a pastry shop. Jules Cherétan inspired poster artist and creator of “Ange Pâtissier”signed his decoration.
In 1900, Paris welcomed world exposition and Parisian life was in full swing at the Madeleine. Women participated in this abundant social and intellectual life. Jeanne SouchardErnest Ladurée’s wife, had an idea that would become a success: he combined coffee and pastry and invented the first tea room, a place conducive to meetings between women.
In 1930, the Parisian pastry chef Pierre Desfontainesa great cousin of the creator of Louis-Ernest, he had the ingenious idea of assembling two macaroni shells, filled with a tasty ganache. Thus was born the famous Parisian macaron as we know it today.
David and Francisco Titularwho were regulars at the company, bought it in 1993. Until 1997, Dave Holder he worked alongside the Laduree to give it a new dimension. The mythical tea room and boutique on the Champs-Élysées opened its doors in 1997.
In 2002, the House began to collaborate with Chantal Thomas in its licorice flavored macaron. At the same time, Ladurée crossed the Channel and established himself at Harrods in London. In 2006, Ladurée appeared in Sofia Coppolafilm of “Marie Antoinette”, providing the cakes for the film. A few years later, Ladurée moved to Versailles. But also in Cannes and Saint-Tropez.
The House continued its international expansion, establishing stores in Japan, New York and Dubai, Hong Kong, Brazil and Sweden.
As of 2012, the ranges are diversified: a line of cosmetics, Les Merveilleuses and chocolates “Les Marquis”.
To give rhythm to its creations and respect the cycle of nature, the House will enter a “slow flower” approach, starting in 2019. Its ingredients will become 100% natural.
In 2021, pastry chef Julian Alvarez will join the brand as International Pastry Creation Manager. his creed is maintain and develop the uniqueness of the brand and maintain an ethical sourcing for its creations.
Read also > LADURÉE WELCOMES YOU TO AN ENCHANTED TEA TIME ON ITS NEW TERRACE ON THE CHAMPS-ÉLYSES
Featured photo : © Ladurée
