5 Must-Have Items to Buy at the First HEB Brand Shop

MySA made the trip up Interstate 10 North to get a closer look at the new items.

So many pairs of kicks.  They have slip ons and low tops.

So many pairs of kicks. They have slip ons and low tops.

Photo by Gabriel Romero

HEB is iconic in Texas, so it’s a little surprising that the company hasn’t had a brand-name store during its 117 years of serving Texans. Yes, HEB has fancy hats, slip-ons, and plenty of T-shirts. They even have an HEB umbrella. But the new store offers a little more for superfans of the iconic brand.

Here are five items to have when visiting the new HEB Brand Store in Kerrville.

The only thing that would have made this coozie better is if it smelled like fresh flour tortillas.

The only thing that would have made this coozie better is if it smelled like fresh flour tortillas.

Photo by Gabriel Romero

unique cans

The first item that caught my eye was the $3 koozies section. The smell of fresh tortillas instantly came to mind. They have a few more styles to choose from, like one that says “Hello Partner” and “Texas Raised Texas Strong.” The HEB Bakery koozie is without a doubt the one that put the most thought into the design. Slim can lovers are out of luck, these koozies only fit regular size 12 ounce cans and tall kids.

This newborn monkey gave me HE-Baby fever.

This newborn monkey gave me HE-Baby fever.

Photo by Gabriel Romero

baby bodysuit

Try not to get HE-Baby fever when you look at these $15 onesies. Sizes start at newborn and go up to 24 months. All lovely. They come in grey, white and of course red. The gray one reads “Born Texas Tough” while another reads “HEB Bakery, fresh out of the oven.” I wish they had these when my son was a baby.

I can only imagine how long it will be until these stickers are everywhere.

I can only imagine how long it will be until these stickers are everywhere.


Photo by Gabriel Romero

Reusable shirts, shoes and bags.

Reusable shirts, shoes and bags.


Photo by Gabriel Romero

A variety of cookies.

A variety of cookies.


Photo by Gabriel Romero

Another onesie.

Another onesie.


Photo by Gabriel Romero

From left to right: HEB Brand Shop in Kerrville (Photos by Gabriel Romero)

stickers

The most affordable HEB Brand Shop items are the $2 stickers. Stickers are probably the coolest items you’ll find in this HEB brand store. They have vibrant colors and creative designs. The coolest sticker has to be the lottery inspired sticker, “El Guacamole”.

Expect to see these retractable business card holders the next time you visit the doctor's office.

Expect to see these retractable business card holders the next time you visit the doctor’s office.

Photo by Gabriel Romero

retractable card holder

The retractable card holder will be $5. I look forward to seeing this every time I head to the office or my next doctor’s appointment. They come in two varieties, a black one that says “I love my HEB” and the red one says “Texas Born and HEB fed”.

This needs to be filled in with some Cafe Ole coffee stats.

This needs to be filled in with some Cafe Ole coffee stats.

Photo by Gabriel Romero

Cups

This item is the one you’re most likely to see in the morning as you wait for your cup of Cale Ole to finish brewing. They have three different cups that are $10. A red HEB mug, the “HE-Brewed” mug, and a mug that looks like a tin mug with a picture of an HEB store on it. This is a perfect gift for any HEB and coffee lover.

Find them: 300 Main Street, Kerrville, TX 78028

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